Become the storyteller of Bonaire’s largest dive operation.
Help us inspire thousands of people to discover Bonaire’s underwater world.
Every year, thousands of divers visit Dive Friends Bonaire to experience one of the world’s best shore diving destinations. Behind every unforgettable dive is a passionate team dedicated to creating exceptional guest experiences, and we’re looking for someone to tell that story.
If you’re a marketer who enjoys building brands, creating content, and turning ideas into measurable results, this could be the perfect opportunity. At Dive Friends Bonaire, you’ll combine your passion for marketing with the unique lifestyle of living and diving on Bonaire.
About Dive Friends Bonaire
With seven dive locations and three retail stores, Dive Friends Bonaire is the largest dive operation on Bonaire. Every year we introduce thousands of guests to the island’s underwater world, from first-time divers to future instructors. Alongside our diving operation, we continue to develop retail concepts, products, and experiences. With approximately 60 passionate colleagues, we strive to provide every guest with an unforgettable experience above and below the surface.
About the Role
As our Marketing & Communications Specialist, you’ll own the day-to-day marketing activities of Dive Friends Bonaire and our retail brands. You’ll develop campaigns, create engaging content, coordinate external partners, manage digital channels, and continuously look for opportunities to strengthen our brands and increase revenue.
This is a hands-on role with ownership. Whether you create content yourself, collaborate with colleagues, leverage AI tools, or coordinate external specialists, you’ll determine the most effective way to achieve outstanding marketing results.
Key Responsibilities
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Develop and execute marketing campaigns for our diving operation and retail brands.
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Plan and maintain the annual marketing calendar.
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Create content for social media, email marketing, blogs, and the website.
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Capture and edit photo and video content above and below water.
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Design promotional materials such as flyers, posters, banners, and trade show materials.
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Write compelling copy that reflects our tone of voice.
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Manage and grow our social media channels and engage with our community.
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Safeguard the visual identity across all brands.
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Coordinate with our advertising agency on paid advertising, website improvements, SEO, and analytics.
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Monitor marketing performance and identify opportunities for improvement.
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Coordinate external photographers, videographers, printers, and creative partners.
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Support company events through marketing and content creation.
There can be more/different tasks/activities, activities mentioned above are to give an idea of your job role.
You’ll Thrive in This Role If You
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Love building brands and seeing campaigns come to life.
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Enjoy combining creativity with commercial thinking.
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Like taking ownership and making decisions.
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Aren’t afraid to jump in the water to capture the perfect shot.
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Enjoy experimenting with AI tools and emerging marketing trends.
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Can effortlessly switch between strategy and execution.
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Have a strong eye for branding, design, photography, and storytelling.
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Work independently while collaborating effectively with colleagues and partners.
Requirements
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Minimum PADI Open Water certification.
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2–3 years of experience in marketing, content creation, or digital marketing.
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Experience creating underwater photo and video content is highly preferred.
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Experience with Canva and preferably Adobe Creative Suite.
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Experience with Mailchimp or a similar email marketing platform.
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Valid driver’s license.
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Fluent in spoken and written English.
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Dutch or US passport (required due to immigration legislation).
What We Offer
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Full-time position (40 hours per week, less hours can be discussed)
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A creative role with freedom, ownership, and responsibility.
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The opportunity to shape the future marketing of Dive Friends Bonaire.
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Regular diving and opportunities for further dive training.
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A market-conform salary between $2.673 and $3.026
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Employee discounts in our retail stores, with selected local businesses and gyms.
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Professional development opportunities.
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Assistance with relocation and immigration procedures (where applicable).
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A passionate international team in one of the world’s best dive destinations.
Interested?
Send your CV, a short motivation letter, and examples of your work or portfolio to: HR@divefriendsbonaire.com
